Category: Marketing

Instructions

For this assignment, read the case study “Mazda and Syzygy” on page 231 of your textbook. Once you have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported rationale:

1. What could Mazda learn from eye-tracking software that would be difficult to learn from other observational methods? Would this analysis be considered qualitative or quantitative research? What are the shortcomings of using eye-tracking software? What are the advantages? Marketing homework help

   ORDER A PLAGIARISM-FREE PAPER HERE

2. Discuss the ethical issues involved with the use of observation research described in this case.
3. How might Mazda use questionnaires to evaluate the usability of the website? Would this be considered qualitative or quantitative? What are the shortcomings and the advantages of using questionnaires?
4. Along with eye-tracking observation research and questionnaires, what other research methods could help Mazda assess the usability of its website? Summarize your advice for how Mazda could use complementary methods to obtain a complete understanding of its website usability.

Your response must be a minimum of two pages, not including the title page and reference page. You are required to use your textbook as a reference, as well as one additional source from a credible location. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines. Marketing homework help

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis.

Instructions

Create the first part of your marketing plan in 8–12 pages:

• Write an introduction to your company. Describe your hypothetical company, its location, the product it makes or the service it provides, and introduce the contents of your marketing plan.

  ORDER A PLAGIARISM-FREE PAPER HERE

• Develop your company’s mission statement.
• Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next 5 years (long term). Determine the most appropriate ways to measure both short- and long-term goals.
  • Note: Consider the following metrics: tracking downloads of website content; website visitors; increases in market share; customer value; new product or service adoption rates; retention; rate of growth compared to competition; and the market, margin, and customer engagement. Marketing homework help
• Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
• Develop both a SWOT analysis and needs analysis for your product or service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
• Use at least three academic resources as quantitative marketing research to determine the feasibility of your product or service. These resources should be industry specific and relate to your chosen product or service.
• Use the Part A Marketing Plan Template [DOCX] to complete the assignment.
• The Part A Mission Statement and SWOT Analysis Sample [PDF] containing examples has been provided for your reference.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:

• Evaluate a company’s goals, environment, needs, strengths, and weaknesses based on its respective market. Marketing homework help

I chose the company Peloton and their Peloton Bike for this product analysis.

As an attachment to this assessment, submit your analysis of the first P (product) for your chosen company’s product. The central focus of a marketing program is the product. It is the sole basis and driving force behind all marketing activities and what excites a target market. Your product analysis should include the company, competition, and target market requirements. In your analysis, evaluate the following: Marketing homework help

ORDER A PLAGIARISM-FREE PAPER HERE

Analyze the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market?
Analyze the branding of the product, including the intended audience and the product positioning. What influence, if any, does the brand have on its product category?
Analyze the competition for the product, and the overall marketing environment.
Synthesize product strategies for the company to achieve business success. Why will those strategies yield success? What would you recommend the company do in terms of this product to assure its long-term success?
Cite any resources you use.
Be sure your analysis presents a focused purpose through strong organizational skills. Also be sure it presents evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure.
Note: Faculty may use the Writing Feedback Tool when grading this assessment. The Writing Feedback Tool is designed to provide you with guidance and resources to develop your writing based on five core skills. You will find writing feedback in the Scoring Guide for the assessment, once your work has been evaluated. Learn more about the Writing Feedback Tool on the course Tools and Resources page.
ADDITIONAL REQUIREMENTS
Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
References: References and citations are formatted in a consistent style, with a preference for using APA Style and Formatting.
Number of resources: Use a minimum of three scholarly resources related to the content of the assessment.
Length of paper: Approximately 3–4 typed, double-spaced pages, in addition to the title and references pages.
Font and font size: Times New Roman, 12 point. Marketing homework help

Part 1 (2-3 paragraphs each part, reference if needed)

• State the product and brand
• Create a 3-question survey that includes the following:
  • A gender question
  • A recall question
  • A Likert Scale question on recall
  • Survey 5 males and 5 females
• Enter the results of your survey into Excel, and upload the spreadsheet as an attachment to your Unit 4 Discussion Board post.
• If you are engaging in research, be sure to cite the source(s) in APA format.

Part 2
Week 8 Main Discussion Post

• This week, your post should sum up your findings and conclusions from Week 1.

Week 1 question
 
Week 1 Main Discussion Post

• Describe a research study that used human subjects and was properly done from an ethical standpoint.
  • The study should be based in the marketing or business disciplines.
  • Explain why the study was done well based on what you have learned so far.
• Please do not use attachments; answers should be pasted or typed directly to the Discussion Board.
• Because you are engaging in research, be sure to cite your source(s) in APA format.

This practical assessment requires students to complete a set of four tasks. These are designed to meet the module’s learning outcomes and allows the student’s work to be presented in a digital marketing firm.  The assessment provides students the opportunity to decide on an appropriate format and medium for the delivery of their work, with the agreement of the module lead. Marketing Strategy Homework help
ASSESSMENT CONTEXT:
Task One:
Students should decide if they would like to submit their work in either a video, audio, or written format This will subsequently determine if the student is to launch a vlogging (video), podcasting (audio), or blogging (written) channel.
Students should brand their chosen medium in relation to the context of the assessment. Both the format and medium should be agreed upon with the module tutor.

ORDER A PLAGIARISM-FREE PAPER HERE

Task Two: Case Study Create a piece of digital content 115-minute vlog or 15-minute podcast or 850-word blog post) critically evaluating either one of the topics below:
hops://www.straitstimes.eoneliusiniNsiikce-turnsdhe-page-on-cataloguc-afIcr-seven-dccades Ininic;:www.retaildetad eu.ento‘s hirniturelikea-xton-Paper-calpioxec (accessed on 12 Dec 2020)
For the past seventy years, Ikea has been publishing Its paper catalog that has become something to look forward to among certain Ikea customers. Founder Ingvar Kamprad put together the first copy in 1951. It is now necessary to stop the paper catalog as times change although it is an emotional but rational decision. The decision to say goodbye to the iconic catalog is closely linked to the company’s digital transformation in recent years. Both media consumption and customer behavior have changed dramatically over the years. It has become less and less important to continue printing millions of copies of catalogs each year.
Students should critically evaluate the following aspects:

• Ikea’s new digital marketing strategy with the aim to attract the younger generation (explore the branding, value proposition, digital channels, customer journey)
• The success and challenges of the strategy/campaign and how was it measured/KPH
• What were the digital marketing objectives in relation to Charlesworth ROM Marketing Strategy Homework help
• How could relevant, credible academic/practitioner models (such as McGruer, 2020) be applied to the campaign?

Task Three: The Digital Marketing Environment
Students are required to create a second piece of separate content 115-minute vlog or 15-minute podcast or 850-word bldg post), ideally focusing on their format (e.g. video) and medium (e.g. YouTacontent should critically examine the strategic application of variousOnionsvarioustheir chosen medium (such as YouTube, Blogspot, PodBean for example) in the digital marketing environment today.

• The identification of any industry success stories
• Any examples of brands integrating this approach
• The current digital trends in relation to the medium
• The composition of the customer avatar targeted to engage with this medium
• Identity the search engine optimization opportunities

Please note: Further discussion of relevant themes and analysis is also encouraged to display the student’s further reading, research, and understanding of the subject and themes.
Task Four: Digital Marketing Analytics
Students are required to provide an annotated screenshot of their platform’s free analytic. This should be achieved via free analytical tools provided within the platform, or free analytical tools such as the highly regarded Google Analytics tool.
Focusing on at least one KP1 (e.g. bounce rates), students should provide analytical annotations I suggested 500 words in MaJJ on how this measurement is utilized within digital marketing strategy today. Students should consider the key actions and decisions of the digital marketer in relation to this measurement. Marketing Strategy Homework help

Question 1: Many firms target the lead users or innovators with their new products, assuming that their adoption will trickle down to influence the broader market. Others disagree with this approach and contend that the most efficient and quickest route is to target the broader or even mass-market directly. If Allbirds were to enter the Singapore footwear market which one of the two above approaches would you recommend? Why?Marketing Principles Homework help

ORDER A PLAGIARISM-FREE PAPER HERE

Question 2: Develop a segmentation table for the sustainable footwear market in Singapore. Provide a rationale for the chosen variables.
Question 3: Considering your answer to question 2, which particular segment would you recommend for Allbirds’ ecofriendly sneakers in Singapore? Why? Evaluate this segment using the criteria for selecting target markets covered in this course.
Question 4: Draw a positioning map for Allbirds sneakers based on the observation of its 4P’s in a market it currently operates in. Considering the segment you selected in Question 3, write a positioning statement for Allbird sneakers to clarify its positioning for the chosen segment.

Introduction — Aim of this assignment ie. the purpose of your writing; Indicate the Brand of your choice and briefly why; Overview of what you will be examining ie. the success/failure of advertising strategy by the brand. •
Background – Brief on the company profile. What is the advertisement campaign or product?Marketing Advertising Homework help

ORDER A PLAGIARISM-FREE PAPER HERE

• Identify the advertising tools used by the brand selected. Use screenshots to support the discussion where possible. — List. Describe briefly. Arse the adv tools used by your selected brand. For example, Print ad =
• Critique the advertising strategy used by the company
• Recommendations – focus on Advertising tools/ strategies, not on products. What? Why? (advantages) (discuss the strengths/advantages of the adv tool that you recommended)
• Evaluation and control – review the effectiveness of the Advertising campaign

The discussion assignment consists of two parts. Select one of the questions for Part 1 and answer Part 2.
By the due date assigned, submit your answers to Part 1 and Part 2 to this Discussion Area. Post the answers to both parts in one thread. Label your answers Part 1 and Part 2, but do not repeat the scenario text in your responses. Start reviewing and responding to your classmates as early in the week as possible. You should review and critique the work of other students as outlined in the expanded rubric by the end of the week.Marketing homework help
Discussion Question Part 1
Select one of the scenarios listed below and explain the best solution for each. Include comments related to any ethical issues that arise. You should locate at least one scholarly source from the SUO Library or one case that has been decided or is currently pending to support your answer.

ORDER A PLAGIARISM-FREE PAPER HERE

Scenario 1 – Discrimination
The Mad Beach Pub is a small casual restaurant located in YOUR STATE. The business is privately owned and currently has 4 full time employees and 15 part time employees. Mandie, a 46 year old transgender applicant for a position as a bartender was denied the position. Mandie was highly qualified, with many years of experience in waitressing and bartending; however,  Joy, a 25 year old college student was hired. Joy’s experience included working as a waitress at Hooters for 1 year.
Research the state laws on non-discrimination in YOUR STATE.   

• Using federal law and YOUR STATE law, discuss the probable outcome of a discrimination lawsuit based on transgender.
• Using federal law and YOUR STATE law, discuss the probable outcome of a lawsuit based on age discrimination

Scenario 2 – Agents
Dennis and Donna Smith owned a 10-acre tract of land that they decided to sell.  The couple entered into a listing agreement with Kelly McLaughlin, a licensed real estate broker.  The agreement gave Kelly the exclusive right to sell the property for a period of 6 months.  The Smiths agreed to pay Kelly a 6% commission of the selling price if a buyer was found during the listing period.   Four months later, the Smiths sent Kelly a letter terminating the listing agreement.  Kelly did not approve of the conditions.  One month later, Kelly presented a full price offer to the Smiths; however, they ignored the offer and sold the property to another buyer.  Kelly sued the Smiths for breach of the agency agreement. Marketing homework help

• Which party wins the lawsuit?
• Did the Smiths act ethically in this case?

Scenario 3 – Agency and Liability for Agents
Greg hired Drake’s Renovations to remodel his kitchen and one bathroom for $15,000.  Drake was required to follow the plans and instructions provided by Greg and complete the work by rooms by June 30. Drake had the exclusive right to control the manner and method for performing the work, including the right to select other workers and tools used. One day, two of Drake’s employees were unloading a spa tub for Greg’s bathroom. Startled by a noise, the employee turned quickly and the tub struck Sandy, who was walking her dog. Sandy tripped and hit her head on the pavement. The dog broke loose, bit Drake’s employee, and then ran off.

• Explain the relationship between Greg and Drake’s Renovations. What are the rights and responsibilities of each party?
• Which party is liable for Sandy’s injuries?

Which party is liable for the injuries to the employee?
Discussion Question Part II
Select two of the topics from the list. Provide information about how your new company will handle the topics selected.

• Employment discrimination
• Independent contractors
• Negligent hiring
• Union organization
• Drug testing
• Electronic monitoring of company-owned computers, cell phones and/or vehicles
• Employee use of social  media Marketing homework help
  

This question is focused on Las Vegas and is centered on Destinations Marketing. Assess the advertising and promotion, large-scale physical redevelopment, public art and civic statuary, Analyze how t

ORDER A PLAGIARISM-FREE PAPER NOW