| Word Limit: | 2,000 words (with 10% plus or minus leeway) |
| Deadline date for submission: | |
| Learning outcomes to be examined in this assessment |
1. Identify the difference between invention and innovation and how innovation can be successfully implemented to achieve growth in an industry 2. Demonstrate a critical awareness of the different models of innovation and how they apply to an industry case studies |
| Percentage of marks awarded for module: |
This assignment is worth 50% of the total marks for the module
|
|
Assessment criteria |
Explanatory comments on the assessment criteria |
Maximum marks for each section |
| KNOWLEDGE & UNDERSTANDING | Factual and conceptual knowledge and understanding; use of class materials; independent reading | 35% |
| Graduate Skills: transferable, employability, practical and academic skills | Written, oral and presentation skills; interpersonal, group and teamwork skills; leadership skills; numeracy; digital skills; practical, professional and academic skills (including referencing/presentation | 25% |
|
INTELLECTUAL & COGNITIVE SKILLS |
Critical thinking; conceptualisation; creativity; synthesis, analysis and evaluation; application; problem solving and research/investigation |
40%
|
Background
As an innovative management consultant you have been approached by an organisation called Pint Energy. Due to the current booming state of the UK economy, Pint Energy is looking to inject a couple of products and services to their existing portfolio to drive growth. Thus, Pint Energy has asked you to design and implement a strategic innovation framework.
Assignment Task
Critically evaluate and use the seven dimensions within a strategic innovation framework to produce a portfolio of outcomes that will drive growth for Pint Energy.
Total Marks for Assignment: 100
